1 in 5 people in Scotland are disabled. That’s around one million people. Whether you are a business, a charity or in the public sector, you will be working with, selling to or supporting disabled people.
The value of the ‘Purple Pound’ (ie., Disability) is significantly higher than the ‘Pink Pound’ (LGBT) and constitues a significant part of the ‘Grey Pound’ (Older People). For that reason it makes good business sense to ensure your messages are accessible through good practice in inclusive communication.
Making your information easy to understand benefits everyone and need be neither costly nor time-consuming. Find out more about how you can make your information inclusive.